Thursday, 7 February 2008

QSR sees double-digit sales growth this year

Tan Sri Muhammad Ali Hashim giving ang pows to old folk at the launch


PETALING JAYA: Pizza Hut operator QSR Brands Bhd expects double-digit growth in sales for its financial year ending Dec 31, 2008, backed by new products and more branches opening nationwide.

Chairman Tan Sri Muhammad Ali Hashim said the forecast was also based on the sales growth that the group achieved in its previous financial year.

“In our previous financial year, our sales grew by 12% and we expect double-digit growth this year,” Ali said after the launch of Pizza Hut’s Nationwide Charity Delivery event yesterday.

“In fact, we expect to do better than last year,” he added.

In terms of expansion, Ali said the group was on track to open at least 18 Pizza Hut outlets a year.

“That was our target last year and we opened more than 18 outlets. We plan to open 18 more nationwide this year,” he said.

“Demand has been overwhelming and we have to live up to our customers’ expectations by setting up more outlets.”

According to him, each outlet costs between RM17mil and RM18mil to set up. QSR has 210 Pizza Hut outlets in Malaysia and Singapore.

Ali said the group was always striving to launch new products.

“We are always looking to come up with something new and we plan to launch eight new products this year (for Pizza Hut),” he said. The group spends on average RM2.5mil to promote its new line of products.

On the foreign front, Ali said associate company KFC Holdings (M) Bhd plans to open its first KFC outlet in Phnom Penh, Cambodia soon after Chinese New Year.

“We are also planning to open a second outlet there (in Phnom Penh) and perhaps two near Angkor Wat,” he added.

The Pizza Hut Nationwide Charity Delivery is QSR’s corporate social responsibility (CSR) initiative whereby it delivered over 1,700 pizzas to more than 100 orphanages and charitable homes nationwide.

The delivery was done over two days, with the objective of reaching the destinations by the eve of Chinese New Year.

Ali said the group spent an average of RM5mil a year on CSR activities

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