Thursday, December 16, 2010
This year’s ASEAN Tourism Forum (ATF) TRAVEX (Travel Exchange) 2011 registered an overwhelming response, with over 500 exhibition booths fully sold by end October 2010. All ten member-nations will be well-represented at this annual leisure travel trade event which showcases the largest contingent of ASEAN destination products and services.
While some 1,000 buyers have registered their interest to source at the event, only 400 have been selected to attend under a privileged hosting programme. Buyer profile this year includes delegates from Asia-Pacific (55 per cent), Europe (37 per cent) and the rest of the world.
A total of 1,600 delegates are expected at this year’s ATF 2011. His Excellency So Mara, Secretary of State, Ministry of Tourism, Cambodia remarked, “ASEAN is one of the few regions in the world that offers a lot of tourism value in the international market. Demand for ASEAN will continue to grow and we can see that in the increasing interest of international buyers and proliferation of ASEAN products and services at the upcoming ATF.”
ATF 2011 marks the event’s 30th anniversary. ASEAN member-nation Cambodia, will host ATF 2011 in Phnom Penh from 15 to 21 January. ATF TRAVEX, the 3-day travel trade mart component of the event will take place from 19 to 21 January at the Diamond Island Convention & Exhibition Centre. His Excellency Dr. Thong Khon, Minister of Tourism, Cambodia and Chairman of ATF 2011 Host Committee, said “This year’s theme ‘A World of Wonders and Diversity’ embodies everything that Cambodia has to offer as a compelling destination. We look forward to welcoming all ATF participants and international delegates to the Kingdom of Cambodia. We have taken great pride to create plenty of opportunities for them to discover our country’s rich cultural, natural and historical heritage.”
Business appointments and meetings which encompass the majority of delegates’ schedules over the 3-days are just some of the many highlights that ATF 2011 will offer. ASEAN Tourism Conference (ATC) – the educational front of ATF – will feature topics such as Ecotourism and Sustainable tourism in the ASEAN region as well as managing tourism in destinations which are home to Heritage Sites. Invited speakers hail from global institutions such as United Nations World Tourism Organisation (UNWTO) and Global Sustainable Tourism Council and will engage the audience through thought-provoking sessions and interactive panel discussions on key issues in ASEAN tourism today.
ATF 2011 is also poised as an event with bountiful networking opportunities, teeing off with the ever-popular game of golf at the Royal Cambodia Phnom Penh Golf Course.
Hosted by The Ministry of Tourism, Cambodia, the ATF 2011 Opening Ceremony is set to be a spectacular event featuring some 500 local and foreign performers in traditional and contemporary performances. The Ministry is also pulling out all stops to ensure a feast for the senses with a strong play on the latest pyrotechnics and sound effects technology. Delegates can also look forward to a stunning 30 minutes fireworks highlight.
Over the 3 days, delegates can wine, dine and enjoy the company of their peers at several hosted luncheons, dinners as well as at 3 late night functions at Nagaworld, Raffles Hotel Le Royal and Sofitel Phnom Penh Phokeethra.
Pre-show city tours of Phnom Penh and post-show tours to popular Cambodian destinations such as Siem Reap, Preah Sihanouk and Koh Kong are also available to hosted buyers and media delegates.
Source : Asean Tourism Forum