CADCOMMS Selects Redknee in Cambodia

earthtimes.org
Wed, 19 Mar 2008
Author : Redknee Solutions Inc.

Redknee's Turnkey Converged Billing Platform Enables CADCOMMS to Differentiate Their Offering With Flexible and Synchronized Billing and Customer Care Services

TORONTO, March 19 /PRNewswire/ -- Redknee Solutions Inc. ("Redknee") (AIM: RKN), a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile operators, today announced that it has been selected by Cambodia Advance Communications ("CADCOMMS") to provide Redknee's Turnkey Converged Billing Solution. This multi-million dollar deal increases Redknee's presence in the South East Asia market.

As a new entrant in the highly competitive and emerging growth market in Cambodia, CADCOMMS saw that its opportunity to carve out a majority share of the market depended on its ability to differentiate itself with a flexible, personalized billing solution. CADCOMMS has selected Redknee's Turnkey Converged Billing Solution to enable unique customer care operations with subscriber-centric, real-time rating, segmentation and promotion services for both prepaid and postpaid subscribers. The highly-flexible platform also helps the operator integrate new services and accelerate their time-to-market. The system provides self-care features that allow all subscribers to query and modify their attributes, reducing call center costs.

"As we take our first steps into this market, we have a unique opportunity to clearly differentiate ourselves from existing telcos and to deliver transparent pricing models that provide more flexibility for our subscribers," said Don Maclean, chief information officer at CADCOMMS. "After a thorough evaluation, we determined that the Redknee Turnkey Converged Billing platform provides the exceptional flexibility and scalability we require. The simple, open architecture of their solution promises ease of integration, swift deployment and scalability. Additionally, Redknee has established a strong Asian development and support infrastructure, and continuously demonstrates its commitment to working with CADCOMMS as a strategic, long-term partner."

Delivering a functionally-rich platform that extends beyond basic rating/charging/billing models, the Redknee Turnkey Converged Billing Solution for voice, data and messaging integrates easily with existing core network elements and offers out-of-the-box support for 3G+ services. The highly-scalable solution grows along with the subscriber base, allowing operators to meet demands for new service offerings and to stay ahead of increasing competition.

"In the fiercely competitive environment of high-growth emerging mobile markets, the realization of subscriber and service revenue growth hinges on the operators' capability to offer highly-personalized services," said Lucas Skoczkowski, chief executive officer of Redknee. "CADCOMMS has taken a significant step toward establishing itself as a markedly-differentiated leader, uniquely positioned to realize increasing revenues and subscriber retention enabled by Redknee's market leading solutions."

About CADCOMMS:

Cambodia Advance Communication Co Ltd or "CADCOMMS" aims to be one of the leading telecommunication services providers in Cambodia. The company launched its services in March 2008. CADCOMMS operates a 3.5G HSPA mobile telephony service using the 'qb' brand under a license granted by the Ministry of Post and Telecommunication of Cambodia (MPTC).

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 60 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (AIM : RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, please visit http://www.redknee.com/.

Redknee Solutions Inc.