Written by Patrick Frater
Thursday, 13 March 2008
HONG KONG – Viacom’s MTV is using fast-developing Asia as location for new tech and new media experiments.
Company this week unveiled its first 3G mobile phone play in Cambodia with Cambodia Advanced Communications, and a partnership with Shockwave in Japan.
Deal in Japan is intended to establish a new advertising business model through creation of ‘advergames,’ free online games used for advertising. Games combine corporate logos and demonstrate services in a user friendly fashion. Shockwave is one of the biggest entertainment websites in Japan and MTVJapan.com a leading music and youth portal.
Pact in Cambodia sees MTV and Nickelodeon content offered to CADCOMMS’s 3G mobile phone subscribers. Provided under the ‘qb’ brand, video content will be delivered in mobile TV form or as video-on-demand.
Fast developing, Cambodia has unusually low penetration of traditional fixed line telephones and poor deployment of Internet services and its consumers appear to be skipping a generation of technology.
According to data from Dublin-based consultancy Research and Markets, Cambodia had only 42,000 fixed line phone connections at the beginning of 2007, but over 1.5 million mobile phone subscribers. It said that mobile subscriptions were rising at a rate of 35% per year.
“The MTV brand and its position in the local market is very strong,” CEO of CADCOMMS Morten Eriksen, said.
The qb launch will be marked by a Stacie Orrico concert in Phnom Penh’s Olympic Stadium with an anticipated 50,000 spectators in attendance.
Thursday, 13 March 2008
HONG KONG – Viacom’s MTV is using fast-developing Asia as location for new tech and new media experiments.
Company this week unveiled its first 3G mobile phone play in Cambodia with Cambodia Advanced Communications, and a partnership with Shockwave in Japan.
Deal in Japan is intended to establish a new advertising business model through creation of ‘advergames,’ free online games used for advertising. Games combine corporate logos and demonstrate services in a user friendly fashion. Shockwave is one of the biggest entertainment websites in Japan and MTVJapan.com a leading music and youth portal.
Pact in Cambodia sees MTV and Nickelodeon content offered to CADCOMMS’s 3G mobile phone subscribers. Provided under the ‘qb’ brand, video content will be delivered in mobile TV form or as video-on-demand.
Fast developing, Cambodia has unusually low penetration of traditional fixed line telephones and poor deployment of Internet services and its consumers appear to be skipping a generation of technology.
According to data from Dublin-based consultancy Research and Markets, Cambodia had only 42,000 fixed line phone connections at the beginning of 2007, but over 1.5 million mobile phone subscribers. It said that mobile subscriptions were rising at a rate of 35% per year.
“The MTV brand and its position in the local market is very strong,” CEO of CADCOMMS Morten Eriksen, said.
The qb launch will be marked by a Stacie Orrico concert in Phnom Penh’s Olympic Stadium with an anticipated 50,000 spectators in attendance.
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