theedgedaily.com
02-04-2008
KUALA LUMPUR: Fast-food restaurant operator, QSR Brands Bhd, is mulling over possible counter-measures to offset rising costs towards sustaining growth via operational efficiencies and additional outlets.
QSR managing director Jamaludin Md Ali said: “With the price of commodities rising, we definitely have to re-look our position. But if we were to increase the price of our products, we will try not to burden the customers. The most important thing is to continue to introduce value products, which are affordable for our customers.”
He said the company would introduce new products every quarter this year and targeted to open at least 18 Pizza Hut outlets by year-end. Pizza Hut currently has 171 outlets after adding 18 outlets last year.
QSR also hoped to add three outlets in Cambodia this year. He added its KFC outlet in Cambodia, launched last year, was enjoying brisk sales.
Jamaludin said its two measures of adding outlets and products to its menus were the company’s drivers of growth, of which it hoped to achieve in the double-digits for the financial year ending Dec 31, 2008.
He was speaking to reporters here yesterday after launching a tie-up with Malayan Banking Bhd to offer an online payment facility for Pizza Hut’s online ordering service.
The service accepts payment from Maybank savings or current accounts, Maybankard credit cards, Visa and MasterCard payment cards issued by Malaysian financial institutions.
Jamaludin said online orders made up 10% of Pizza Hut’s customer base and of this, QSR targeted double-digit growth with the introduction of the online payment service.
Maybank executive vice president and head, cards and payments, Ashraf Ali Abdul Kadir said it was reasonable to target between 5% and 10% growth in online transactions over the next twelve months.
“Maybank2u has the largest customer base of 4.02 million, and is the most accessed for various online transactions such as online bill payments,” he said.
02-04-2008
KUALA LUMPUR: Fast-food restaurant operator, QSR Brands Bhd, is mulling over possible counter-measures to offset rising costs towards sustaining growth via operational efficiencies and additional outlets.
QSR managing director Jamaludin Md Ali said: “With the price of commodities rising, we definitely have to re-look our position. But if we were to increase the price of our products, we will try not to burden the customers. The most important thing is to continue to introduce value products, which are affordable for our customers.”
He said the company would introduce new products every quarter this year and targeted to open at least 18 Pizza Hut outlets by year-end. Pizza Hut currently has 171 outlets after adding 18 outlets last year.
QSR also hoped to add three outlets in Cambodia this year. He added its KFC outlet in Cambodia, launched last year, was enjoying brisk sales.
Jamaludin said its two measures of adding outlets and products to its menus were the company’s drivers of growth, of which it hoped to achieve in the double-digits for the financial year ending Dec 31, 2008.
He was speaking to reporters here yesterday after launching a tie-up with Malayan Banking Bhd to offer an online payment facility for Pizza Hut’s online ordering service.
The service accepts payment from Maybank savings or current accounts, Maybankard credit cards, Visa and MasterCard payment cards issued by Malaysian financial institutions.
Jamaludin said online orders made up 10% of Pizza Hut’s customer base and of this, QSR targeted double-digit growth with the introduction of the online payment service.
Maybank executive vice president and head, cards and payments, Ashraf Ali Abdul Kadir said it was reasonable to target between 5% and 10% growth in online transactions over the next twelve months.
“Maybank2u has the largest customer base of 4.02 million, and is the most accessed for various online transactions such as online bill payments,” he said.
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