30 Oct, 2009 - Vietnam
(Posted by CAAI News Media)
The Viet Tien Garment Joint Stock Co on Tuesday opened an office for a sole sales outlet for Viettien-branded products in Phnom Penh, Cambodia.
The corporation`s first overseas outlet is a 120sq.m showroom built in partnership with Cambodia`s Caja Top company, and will display a wide variety of garments including khaki, polyester and cotton shirts, trousers, shorts, jeans and coats.
Speaking at the opening ceremony, Director General of the Viet Nam National Textile and Garment Group Vu Duc Giang said that running a business in Cambodia was the aspiration of many Vietnamese enterprises, including the Viet Tien corporation. They wish to provide Cambodian customers with the best products and contribute to the improvement of mutual understanding between the two nations.
Vietnamese goods have been gaining a foothold in the Cambodian market, especially after a series of trade fairs promoting high-quality Vietnamese products to Cambodian consumers.
Observers said that Vietnamese goods, which had been greatly improved in terms of quality, now had a chance to successfully compete with products from Thailand and China, which had so far been flooding the market.
The Viet Tien Corporation will partner with Caja Top to open more showrooms and sales outlets across Cambodia.
According to Phan Van Kiet, Deputy General Director of Viet Tien, the company was planning to open another sales office in Laos next month before launching more outlets in Malaysia, Singapore, Thailand and Indonesia in the future.
Source: VNS
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