Thursday, 20 January 2011 15:01 Soeun Say
The Asean Travex trade fair kicked off yesterday on Phnom Penh’s Diamond Island, with 511 booths set up in a bid to boost business and spread awareness of regional tourism.
Firms from the ten-nation bloc have stationed themselves on the island’s exhibition centre to take part in the annual leisure travel trade fair, which runs until Friday and is proving a showcase for regional travel products.
“Hopefully, we will be successful together by exchanging experiences and knowledge from the ASEAN travel exhibition,” Cambodia’s Minister of Tourism Thong Khon told reporters at a press conference.
He said that the fair would provide a good opportunity for those who work in tourism to garner new experiences and knowledge to help prepare strategic plans.
He also highlighted the need to develop the tourism sector in a sustainable way.
“We hope that we will have some new experiences to better develop Cambodian tourism,” said Ang Kim Eang, president of Cambodian Association of Travel Agents, who added the conference was a chance for suppliers and buyers to meet.