via CAAI
December, 31 2010
HA NOI — The Z38 company, a member of the Viet Nam Enterprises Association, opened the Viet Nam Supermarket on Wednesday in Phnom Penh, Cambodia.
The 3-storey supermarket covers a total area of 7,550 square metres on the Monivong Boulevard, one of the Cambodian capital city's main thoroughfares.
The company invested US$3 million to build the supermarket which is the largest Vietnamese goods retailer in Cambodia, said the store manager Le Minh.
He said he hoped the supermarket would help introduce high quality Vietnamese products to Cambodian consumers and the Vietnamese people living in that country, and further increase the reputation of Vietnamese goods.
More than 20 Vietnamese businesses have their products on sale in the supermarket, including garments, footwear, cosmetics, instant noodles, canned food, coffee and dairy products.
Many Vietnamese products had caught the attention of Cambodians due to their quality and reasonable price including Acecook instant noodles, Bibica and Kinh Do confectionery products, Vissan processed foods, Trung Nguyen coffee products and Phu Quoc sauces, said a Cambodian trader from the Orussey Market in Phnom Penh.
Vietnamese producers should concentrate more on improving the quality and design of their products to further penetrate the 14 million strong Cambodian market. More Vietnamese supermarkets were expected to open in four other provinces across the country, Minh added.
A Vietnamese trader in Phnom Penh said it was important for Vietnamese enterprises to have a good distribution system and customer care services to promote the consumption of Vietnamese goods in Cambodia.
Viet Nam invested $900 million in 63 projects in Cambodia in the first six months of this year, according to the Cambodian Development Council, making it the country's third largest investor, after China and South Korea.
Investors included Viettel Telecom Group, the Bank for Investment and Development of Viet Nam, PetroVietnam, the Viet Nam National Coal and Mineral Group and Vietnam Airlines. — VNS
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