Saturday, 30 August 2008

APB names new general manager for Cambodia Brewery

Drinks Business Review
29th August 2008
By Staff Writer

Asia Pacific Breweries has appointed Koh Tai Hong as general manager for Cambodia Brewery, the company's operations in Cambodia, effective September 1, 2008.

As the new general manager of Cambodia Brewery, Mr Hong will be responsible for its overall management of strategic and operational matters including sales, marketing, technical and business development.

Previously, Mr Hong joined Asia Pacific Breweries (APB) for 14 years from 1990 to 2004, following his stint at McCann-Erickson. During his first 12 years with the brewery group, Mr Hong led the sales and marketing of APB's beer brands in China, Singapore and Vietnam.

Mr Hong led the key Tiger brand campaigns and launch of Baron's Strong Brew in Singapore; established Tiger in the Chinese market; as well as introduced and enabled the penetration of locally-brewed Tiger in Vietnam in the early 1990s when the brand was still relatively new to the market. In 2002, he assumed the position of general manager of Cambodia Brewery.

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