Saturday, 7 February 2009

Mindshare Cambodia appoints new leader


by Asiya Bakht

CAMBODIA - Mindshare has appointed John Erestain (pictured), the former group business head for Starcom Mediavest Vietnam, as the leader for its Cambodia office.

Erestain has previously worked with ZenithOptimedia and Universal McCann in the Philippines in various roles.

Erestain said his “appointment is to help the team to achieve the goal of maintaining the lead position of Mindshare in Cambodia.”

He will be overseeing a number of key accounts such as Unilever, AED Cambodia and will also be mentoring the current team.

“I have observed that though this market is not particularly sophisticated, it is open to new things, and I believe it will evolve fast to catch up with the rest of the Asian market”, he said.

Erestain has worked on clients including Coca-Cola, Samsung, Sara Lee, MasterCard, Perfetti van Melle, Greenwich Pizza and Ajinomoto.

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