via CAAI News Media
Vietnamese enterprises need to map out long-term strategies for deeper penetration into Cambodia, according to a HCM City trade seminar organized by the Ministry of Industry and Trade’s Vietnam Trade Promotion Agency on March 18.
Tran Van Thi, lecturer at the Marketing and Finance University, told the seminar that the Vietnamese enterprises should set up more factories in Cambodia.
This also suggested setting up franchises and more promotions at border gate economic zones as ways for Vietnam to improve its position as the third biggest exporter to the potentially lucrative market, after Thailand and China.
Currently, there are 97 markets located along the border gates and 37 others within border gate economic zones.
More border gate economic zones will be set up in Dak Nong, Gia Lai, and Kontum provinces for further business cooperation.
Bui Thi Thanh An, head of Viettrade said, it was vital to create more exports as Cambodia was the key gate to transport Vietnamese goods to other ASEAN countries.
Experts told the seminar that Vietnamese businesses need to capitalize on their strengths compared to Cambodia, for example, Vietnamese manufacturers are able to produce better quality goods for less money, and open more distribution channels.